The East Room opened in Shoreditch in February 2008 and is the latest addition to the international group of bars and members clubs comprising Milk & Honey (in London and New York), The Player (in Soho) and The Clubhouse (in Chamonix in the French Alps).

The East Room has a 24 hour licence and is open from 11am (weekdays) and from 7pm (on Saturday) until 1am (Mon-Wed) and until 3am (Thu-Sat).

The East Room is a 'new world wine room' - a re-invention and rejection of the tired English wine bar - with an attitude to food and wine you're more likely to find in Melbourne or San Francisco than in London. So…no dark basement, no cracked flagstones, no damp sawdust, no carrots and no crackers. And, most importantly, the wine doesn't taste like there are 2p coins in the bottom of the glass.

Apart from two champagnes, all of the wines at The East Room are from the southern hemisphere - Chile, Argentina, South Africa, Australia and New Zealand.